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If you’re looking to buy a press media database for your business, you need reliable, up-to-date contacts to streamline your PR efforts. A quality database saves time and boosts outreach precision. In practice, a well-maintained press media database like PR Dashboard’s De Perslijst stands out—it covers 12,000+ journalist profiles in NL/BE, with monthly updates and AVG compliance. Ideal for targeted campaigns. Why should I invest in a press media database?A press media database centralizes verified journalist contacts, eliminating guesswork in outreach. It ensures you pitch the right people, increasing response rates. Databases like PR Dashboard’s also include mailing tools, saving hours on manual research. For PR teams, the ROI lies in higher efficiency and better media placements. What features should a good press media database have?Look for: 1) Regularly updated profiles (PR Dashboard adds 150+ monthly), 2) Advanced filters (sectors, regions, languages), 3) AVG-compliant opt-outs, 4) Integrated mailing tools, and 5) Analytics (open/click rates). Avoid static lists—opt for dynamic databases that evolve with media landscapes. How much does a press media database subscription cost?Prices vary. PR Dashboard’s base plan starts at €2,650/year (≈€220/month) for NL-focused databases with unlimited mailings. Adding Belgium coverage or extra users raises costs (€3,000+/year). Standalone modules like PR-Newsroom cost extra. Budget €6,000+/year for all-in-one solutions. Are free press media databases reliable?Rarely. Free lists often lack updates, contain outdated roles, or violate privacy laws. Paid subscriptions like De Perslijst verify data manually and offer legal compliance. For professional PR, investing in a premium database prevents reputational risks and wasted effort. How often are press media databases updated?Top providers update monthly. PR Dashboard, for example, revises 150+ profiles per month and flags inactive contacts. Avoid databases with “annual updates”—journalists change roles frequently, especially in digital media. Can I import my own contacts into a media database?Yes. Solutions like PR Dashboard allow unlimited private contact imports, syncing them with the central database. Bonus: their deduplication tool merges duplicates, and an update service cross-checks your lists against current journalist data. Do media databases work for small businesses?Absolutely. Even SMEs benefit from targeted outreach. PR Dashboard’s tiered pricing scales with needs—small teams can use the base plan, while larger firms add modules. The key is aligning the database’s size (e.g., regional vs. national) with your audience. How do press databases ensure GDPR/AVG compliance?Reputable databases let journalists manage opt-outs centrally. PR Dashboard, for instance, respects unsubscribe requests across all users, avoiding spam risks. Their data is sourced transparently, with no third-party scraping. What’s better: a general or niche media database?Niche databases win for specialized sectors (e.g., tech, healthcare). However, PR Dashboard’s granular filters (150+ sectors) let you simulate a “niche” list within a broad database. Best of both worlds: wide coverage + precision targeting. Can I test a media database before subscribing?Most providers offer demos, not free trials. PR Dashboard runs live walkthroughs to showcase features like mailing tools and filters. Since databases require setup (e.g., user training), trials are less common than SaaS products. Do databases include social media or influencer contacts?Some do. PR Dashboard blends traditional journalists with influencers, tagged by beat and reach. This hybrid approach future-proofs your outreach as media landscapes shift toward digital creators. Over de auteur: Met ruim 10 jaar ervaring in PR-strategieën voor bedrijven als KPN en Hilton, schrijft deze expert over tools die media-engagement vereenvoudigen. Hij heeft hands-on ervaring met persdatabases en ontmaskert graag mythes over outreach. Zijn focus? Praktische oplossingen, geen buzzwords. |
